Otis Art Institute, a School of Fine and Applied Arts Maintained by the County of Los Angeles as a Department of the Los Angeles Museum, [1936-1937 Catalogue]
The course in Advertising Design gives sound training in the
various media which the student must use in professional work
of the creative ability of the student is emphasized.
wi:
rom
of
Four mornings each week are spent in Cast Drawing or in Life Dra
the fifth morning there is an Anatomy lecture and Quick Sketch
The afternoons are devoted to the study of the different phases
Design. This includes lettering, color theory, perspective, and layout
relation to the Poster, Magazine Covers and Advertising, Newsp
Mail, Packaging, and so on.
techniqu
Deve
During the year the students visit the various printing establishments
they see the actual methods of reproduction and printing. Visits qr^ also
for research work at the museums.
There is a class in the Appreciation and History of Art one hour
Tuesday class in Landscape Painting is optional. Quick Sketjclji
afternoon from four to five.
aper
class
type
During the second and third years of study approximately ons-hil:
is devoted to Life and Portrait Drawing and Painting and the other
Design of Advertising Layout. The student may specialize in any
such as Pen and Ink, Design of Covers, etc., if he so desires.
ADVERTISING DESIGN
the
igure.
ft.ctye rtising
and
half
and
opment
and
on
their
Direct
whfer s
made
a week;
every
the
of
term
to 1h>
work,
